Shaping Brands, Designing Experiences
Welcome to my world!
Building with Passion
Designing human-centered experiences and brand narratives that inspire trust, beauty, and emotional connection for premium and luxury brands worldwide.
I’m Sofi, a Brand & UX/UI Designer, Content Strategist, and Mentor in Luxury Branding & Visual Experience.
For me, design is a gateway to connection. A way to create beauty, meaning, and depth through every interaction.
I believe that luxury is not about aesthetics alone, but about crafting a complete experience. One that begins with the first moment of contact and unfolds with intention and care.
I dedicate myself to listening deeply, being fully present, and asking the right questions, to truly understand the people and stories behind each brand.
Every project I take on is guided by empathy, strategy, and an unwavering commitment to creating experiences that resonate
emotionally, inclusively, and authentically.
Field Work
My experience
Blending design, strategy, and storytelling to elevate every brand experience.
Sofia Romanelli Studio (Freelance)
Brand & UX/UI Designer · Content Strategist · Mentor
2025– Present
Helping brands craft aspirational digital experiences through UX/UI design, content strategy, and luxury brand storytelling.
Intermedia
Senior UX Designer
2019 – 2025
- User-Centered Design – Crafting seamless, intuitive experiences. - UX Research & Strategy – Data-driven insights for better decisions. - Prototyping & Motion – High-fidelity, interactive designs. - Design Systems – Scalable, consistent interfaces. - Accessibility & Usability – Inclusive, user-friendly solutions. - Leadership & Collaboration – Aligning teams and business goals.
Emerald Spanic
Senior Market Development Market
2018 - 2020
Alongside the Emerald Waterways team in Chile, Uruguay, and Argentina, we plan and execute unforgettable boutique Danube cruises. We create unique, personalized tours, ensure exceptional customer service, and prioritize seamless coordination to deliver a memorable experience for every client on board.
My Education
Practice
My expertise ensures every project is executed with precision and creativity.
AI for Designers
IxDF - The Interaction Design Foundation
2025– Present
Currently enrolled. Learning how AI impacts UX design, human-computer interaction, and digital product strategy.
Figma UI UX Design Advanced
Udemy Business
2025
I enrolled in this course to enhance my Figma skills and stay ahead in the fast-evolving tech world. It provided valuable insights into advanced techniques like variables, design tokens, and prototyping. I also focused on creating responsive elements, streamlining workflow, and integrating AI plugins into designs. This learning experience has empowered me to deliver innovative, user-centered designs that prioritize accessibility and efficiency in a dynamic digital environment.
Uxcel
UX Rsearch . UX Writing . UI Design . Designing for Accessibility . UX UI Best Practices
2022
Design is an ever-evolving craft — and staying curious is key. My certifications through Uxcel cover core aspects of UX/UI design, including research, typography, accessibility, visual storytelling, and content strategy. This ongoing learning enriches my ability to craft premium brand experiences that connect with people — beautifully and meaningfully.
Coderhouse
UX UI Advanced
2021 - 2022
In this course, I deepen my UX/UI Advanced skills by focusing on web design, applying the theory of UX to digital products. I’ll learn the importance of UX research at different stages using various testing methodologies tailored to the product/business. I’ll guide the final project step by step. The course highlights real-world digital product redesign processes, prioritizing the balance between user, business, and product needs in tech environments.
ORT University
BA Graphic Designer
2016 - 2020
My background in Graphic Design shaped the way I approach visual storytelling and brand experiences — blending creativity, strategy, and human-centered thinking in every project.
Let's Work Together
Contact Now
Premium is not a style, it’s an experience.
Let’s create yours!
Let’s craft unique brand experiences together. I’d love to hear about your project and how we can elevate it.
Available for select projects worldwide.
Available for select projects worldwide.
Currently accepting new premium brand collaborations.
Currently accepting new premium brand collaborations.
Shaping Brands, Designing Experiences
Welcome to my world!
Building with Passion
Designing human-centered experiences and brand narratives that inspire trust, beauty, and emotional connection for premium and luxury brands worldwide.
I’m Sofi, a Brand & UX/UI Designer, Content Strategist, and Mentor in Luxury Branding & Visual Experience.
For me, design is a gateway to connection. A way to create beauty, meaning, and depth through every interaction.
I believe that luxury is not about aesthetics alone, but about crafting a complete experience. One that begins with the first moment of contact and unfolds with intention and care.
I dedicate myself to listening deeply, being fully present, and asking the right questions, to truly understand the people and stories behind each brand.
Every project I take on is guided by empathy, strategy, and an unwavering commitment to creating experiences that resonate
emotionally, inclusively, and authentically.
Field Work
My experience
Blending design, strategy, and storytelling to elevate every brand experience.
Sofia Romanelli Studio (Freelance)
Brand & UX/UI Designer · Content Strategist · Mentor
2025– Present
Helping brands craft aspirational digital experiences through UX/UI design, content strategy, and luxury brand storytelling.
Intermedia
Senior UX Designer
2019 – 2025
- User-Centered Design – Crafting seamless, intuitive experiences. - UX Research & Strategy – Data-driven insights for better decisions. - Prototyping & Motion – High-fidelity, interactive designs. - Design Systems – Scalable, consistent interfaces. - Accessibility & Usability – Inclusive, user-friendly solutions. - Leadership & Collaboration – Aligning teams and business goals.
Emerald Spanic
Senior Market Development Market
2018 - 2020
Alongside the Emerald Waterways team in Chile, Uruguay, and Argentina, we plan and execute unforgettable boutique Danube cruises. We create unique, personalized tours, ensure exceptional customer service, and prioritize seamless coordination to deliver a memorable experience for every client on board.
My Education
Practice
My expertise ensures every project is executed with precision and creativity.
AI for Designers
IxDF - The Interaction Design Foundation
2025– Present
Currently enrolled. Learning how AI impacts UX design, human-computer interaction, and digital product strategy.
Figma UI UX Design Advanced
Udemy Business
2025
I enrolled in this course to enhance my Figma skills and stay ahead in the fast-evolving tech world. It provided valuable insights into advanced techniques like variables, design tokens, and prototyping. I also focused on creating responsive elements, streamlining workflow, and integrating AI plugins into designs. This learning experience has empowered me to deliver innovative, user-centered designs that prioritize accessibility and efficiency in a dynamic digital environment.
Uxcel
UX Rsearch . UX Writing . UI Design . Designing for Accessibility . UX UI Best Practices
2022
Design is an ever-evolving craft — and staying curious is key. My certifications through Uxcel cover core aspects of UX/UI design, including research, typography, accessibility, visual storytelling, and content strategy. This ongoing learning enriches my ability to craft premium brand experiences that connect with people — beautifully and meaningfully.
Coderhouse
UX UI Advanced
2021 - 2022
In this course, I deepen my UX/UI Advanced skills by focusing on web design, applying the theory of UX to digital products. I’ll learn the importance of UX research at different stages using various testing methodologies tailored to the product/business. I’ll guide the final project step by step. The course highlights real-world digital product redesign processes, prioritizing the balance between user, business, and product needs in tech environments.
ORT University
BA Graphic Designer
2016 - 2020
My background in Graphic Design shaped the way I approach visual storytelling and brand experiences — blending creativity, strategy, and human-centered thinking in every project.
Let's Work Together
Contact Now
Premium is not a style, it’s an experience.
Let’s create yours!
Let’s craft unique brand experiences together. I’d love to hear about your project and how we can elevate it.
Available for select projects worldwide.
Currently accepting new premium brand collaborations.
Shaping Brands, Designing Experiences
Welcome to my world!
Building with Passion
Designing human-centered experiences and brand narratives that inspire trust, beauty, and emotional connection for premium and luxury brands worldwide.
I’m Sofi, a Brand & UX/UI Designer, Content Strategist, and Mentor in Luxury Branding & Visual Experience.
For me, design is a gateway to connection. A way to create beauty, meaning, and depth through every interaction.
I believe that luxury is not about aesthetics alone, but about crafting a complete experience. One that begins with the first moment of contact and unfolds with intention and care.
I dedicate myself to listening deeply, being fully present, and asking the right questions, to truly understand the people and stories behind each brand.
Every project I take on is guided by empathy, strategy, and an unwavering commitment to creating experiences that resonate
emotionally, inclusively, and authentically.
Field Work
Pro Services®
Blending design, strategy, and storytelling to elevate every brand experience.
Sofia Romanelli Studio (Freelance)
Brand & UX/UI Designer · Content Strategist · Mentor
2025– Present
Helping brands craft aspirational digital experiences through UX/UI design, content strategy, and luxury brand storytelling.
Intermedia
Senior UX Designer
2019 – 2025
- User-Centered Design – Crafting seamless, intuitive experiences. - UX Research & Strategy – Data-driven insights for better decisions. - Prototyping & Motion – High-fidelity, interactive designs. - Design Systems – Scalable, consistent interfaces. - Accessibility & Usability – Inclusive, user-friendly solutions. - Leadership & Collaboration – Aligning teams and business goals.
Emerald Spanic
Senior Market Development Market
2018 - 2020
Alongside the Emerald Waterways team in Chile, Uruguay, and Argentina, we plan and execute unforgettable boutique Danube cruises. We create unique, personalized tours, ensure exceptional customer service, and prioritize seamless coordination to deliver a memorable experience for every client on board.
My Education
Pro Services®
My expertise ensures every project is executed with precision and creativity.
AI for Designers
IxDF - The Interaction Design Foundation
2025– Present
Currently enrolled. Learning how AI impacts UX design, human-computer interaction, and digital product strategy.
Figma UI UX Design Advanced
Udemy Business
2025
I enrolled in this course to enhance my Figma skills and stay ahead in the fast-evolving tech world. It provided valuable insights into advanced techniques like variables, design tokens, and prototyping. I also focused on creating responsive elements, streamlining workflow, and integrating AI plugins into designs. This learning experience has empowered me to deliver innovative, user-centered designs that prioritize accessibility and efficiency in a dynamic digital environment.
Uxcel
UX Rsearch . UX Writing . UI Design . Designing for Accessibility . UX UI Best Practices
2022
Design is an ever-evolving craft — and staying curious is key. My certifications through Uxcel cover core aspects of UX/UI design, including research, typography, accessibility, visual storytelling, and content strategy. This ongoing learning enriches my ability to craft premium brand experiences that connect with people — beautifully and meaningfully.
Coderhouse
UX UI Advanced
2021 - 2022
In this course, I deepen my UX/UI Advanced skills by focusing on web design, applying the theory of UX to digital products. I’ll learn the importance of UX research at different stages using various testing methodologies tailored to the product/business. I’ll guide the final project step by step. The course highlights real-world digital product redesign processes, prioritizing the balance between user, business, and product needs in tech environments.
ORT University
BA Graphic Designer
2016 - 2020
My background in Graphic Design shaped the way I approach visual storytelling and brand experiences — blending creativity, strategy, and human-centered thinking in every project.
Let's Work Together
Contact Now
Premium is not a style, it’s an experience.
Let’s create yours!
Let’s craft unique brand experiences together. I’d love to hear about your project and how we can elevate it.
Available for select projects worldwide.
Currently accepting new premium brand collaborations.