Shaping Brands, Designing Experiences
Welcome to my world!
Welcome to my world!
Building with Passion
Designing human-centered experiences and brand narratives that inspire trust, beauty, and emotional connection for premium and luxury brands worldwide.
I’m Sofi, an Experience Designer currently working as a Product Designer.
With over 7 years of experience in UX/UI design, I’ve had the opportunity to collaborate with diverse teams and industrie…always focused on creating meaningful, user-centered experiences.
As a professor and mentor, my goal is to share knowledge, inspire creativity, and help others bring out their best.
For me, design is a gateway to connection. A way to create beauty, meaning, and depth through every interaction.
I believe that luxury is not about aesthetics alone, but about crafting a complete experience. One that begins with the first moment of contact and unfolds with intention and care.
I dedicate myself to listening deeply, being fully present, and asking the right questions, to truly understand the people and stories behind each brand.
Every project I take on is guided by empathy, strategy, and an unwavering commitment to creating experiences that resonate
emotionally, inclusively, and authentically.
Field Work
My experience
My experience
Blending design, strategy, and storytelling to elevate every brand experience.
Product Designer
Cencosud - Contractor by WITI
2025– Present
I’m currently working at Cencosud, designing a U.S. grocery e-commerce app. My main goal is to make the experience as intuitive and seamless as possible for users. I participate in every stage of the process...from discovery, UX research and UI design, to close collaboration with product managers, developers, and clients. This project is a true example of teamwork and cross-functional design collaboration.
Professor of Design and Interaction Innovation
Instructor for ORT Univerty Diploma and Master's Programs
2025– Present
I teach in the Master in Strategic Design and Innovation and the Specialization Diploma in User Experience Design programs at Universidad ORT Uruguay. We guide students in developing creative, user-centered solutions, covering topics like interaction design, accessibility, strategic thinking, and emerging technologies such as artificial intelligence. We also foster projects with urban, social, and cultural impact, always with an innovative perspective.
Sofia Romanelli Studio (Freelance)
Brand & UX/UI Designer · Content Strategist · Mentor
2025– Present
Helping brands craft aspirational digital experiences through UX/UI design, content strategy, and luxury brand storytelling.
Intermedia
Senior UX Designer
2019 – 2025
- User-Centered Design – Crafting seamless, intuitive experiences. - UX Research & Strategy – Data-driven insights for better decisions. - Prototyping & Motion – High-fidelity, interactive designs. - Design Systems – Scalable, consistent interfaces. - Accessibility & Usability – Inclusive, user-friendly solutions. - Leadership & Collaboration – Aligning teams and business goals.
Emerald Spanic
Senior Market Development Market
2018 - 2020
Alongside the Emerald Waterways team in Chile, Uruguay, and Argentina, we plan and execute unforgettable boutique Danube cruises. We create unique, personalized tours, ensure exceptional customer service, and prioritize seamless coordination to deliver a memorable experience for every client on board.
My Education
Education
Education
My expertise ensures every project is executed with precision and creativity.
AI for Designers
IxDF - The Interaction Design Foundation
2025
Learning how AI impacts UX design, human-computer interaction, and digital product strategy.
Figma UI UX Design Advanced
Udemy Business
2025
I enrolled in this course to enhance my Figma skills and stay ahead in the fast-evolving tech world. It provided valuable insights into advanced techniques like variables, design tokens, and prototyping. I also focused on creating responsive elements, streamlining workflow, and integrating AI plugins into designs. This learning experience has empowered me to deliver innovative, user-centered designs that prioritize accessibility and efficiency in a dynamic digital environment.
Uxcel
UX Rsearch . UX Writing . UI Design . Designing for Accessibility . UX UI Best Practices
2022
Design is an ever-evolving craft — and staying curious is key. My certifications through Uxcel cover core aspects of UX/UI design, including research, typography, accessibility, visual storytelling, and content strategy. This ongoing learning enriches my ability to craft premium brand experiences that connect with people — beautifully and meaningfully.
Coderhouse
UX UI Advanced
2021 - 2022
In this course, I deepen my UX/UI Advanced skills by focusing on web design, applying the theory of UX to digital products. I’ll learn the importance of UX research at different stages using various testing methodologies tailored to the product/business. I’ll guide the final project step by step. The course highlights real-world digital product redesign processes, prioritizing the balance between user, business, and product needs in tech environments.
ORT University
BA Graphic Designer
2016 - 2020
My background in Graphic Design shaped the way I approach visual storytelling and brand experiences — blending creativity, strategy, and human-centered thinking in every project.
Let's Work Together
Contact Now
Premium is not a style, it’s an experience.
Let’s create yours!
Let’s craft unique brand experiences together. I’d love to hear about your project and how we can elevate it.
Available for select projects worldwide.
Available for select projects worldwide.
Currently accepting new premium brand collaborations.
Currently accepting new premium brand collaborations.
Shaping Brands, Designing Experiences
Welcome to my world!
Building with Passion
Designing human-centered experiences and brand narratives that inspire trust, beauty, and emotional connection for premium and luxury brands worldwide.
I’m Sofi, an Experience Designer currently working as a Product Designer.
With over 7 years of experience in UX/UI design, I’ve had the opportunity to collaborate with diverse teams and industrie…always focused on creating meaningful, user-centered experiences.
As a professor and mentor, my goal is to share knowledge, inspire creativity, and help others bring out their best.
For me, design is a gateway to connection. A way to create beauty, meaning, and depth through every interaction.
I believe that luxury is not about aesthetics alone, but about crafting a complete experience. One that begins with the first moment of contact and unfolds with intention and care.
I dedicate myself to listening deeply, being fully present, and asking the right questions, to truly understand the people and stories behind each brand.
Every project I take on is guided by empathy, strategy, and an unwavering commitment to creating experiences that resonate
emotionally, inclusively, and authentically.
Field Work
My experience
Blending design, strategy, and storytelling to elevate every brand experience.
Product Designer
Cencosud - Contractor by WITI
2025– Present
I’m currently working at Cencosud, designing a U.S. grocery e-commerce app. My main goal is to make the experience as intuitive and seamless as possible for users. I participate in every stage of the process...from discovery, UX research and UI design, to close collaboration with product managers, developers, and clients. This project is a true example of teamwork and cross-functional design collaboration.
Professor of Design and Interaction Innovation
Instructor for ORT Univerty Diploma and Master's Programs
2025– Present
I teach in the Master in Strategic Design and Innovation and the Specialization Diploma in User Experience Design programs at Universidad ORT Uruguay. We guide students in developing creative, user-centered solutions, covering topics like interaction design, accessibility, strategic thinking, and emerging technologies such as artificial intelligence. We also foster projects with urban, social, and cultural impact, always with an innovative perspective.
Sofia Romanelli Studio (Freelance)
Brand & UX/UI Designer · Content Strategist · Mentor
2025– Present
Helping brands craft aspirational digital experiences through UX/UI design, content strategy, and luxury brand storytelling.
Intermedia
Senior UX Designer
2019 – 2025
- User-Centered Design – Crafting seamless, intuitive experiences. - UX Research & Strategy – Data-driven insights for better decisions. - Prototyping & Motion – High-fidelity, interactive designs. - Design Systems – Scalable, consistent interfaces. - Accessibility & Usability – Inclusive, user-friendly solutions. - Leadership & Collaboration – Aligning teams and business goals.
Emerald Spanic
Senior Market Development Market
2018 - 2020
Alongside the Emerald Waterways team in Chile, Uruguay, and Argentina, we plan and execute unforgettable boutique Danube cruises. We create unique, personalized tours, ensure exceptional customer service, and prioritize seamless coordination to deliver a memorable experience for every client on board.
My Education
Education
My expertise ensures every project is executed with precision and creativity.
AI for Designers
IxDF - The Interaction Design Foundation
2025
Learning how AI impacts UX design, human-computer interaction, and digital product strategy.
Figma UI UX Design Advanced
Udemy Business
2025
I enrolled in this course to enhance my Figma skills and stay ahead in the fast-evolving tech world. It provided valuable insights into advanced techniques like variables, design tokens, and prototyping. I also focused on creating responsive elements, streamlining workflow, and integrating AI plugins into designs. This learning experience has empowered me to deliver innovative, user-centered designs that prioritize accessibility and efficiency in a dynamic digital environment.
Uxcel
UX Rsearch . UX Writing . UI Design . Designing for Accessibility . UX UI Best Practices
2022
Design is an ever-evolving craft — and staying curious is key. My certifications through Uxcel cover core aspects of UX/UI design, including research, typography, accessibility, visual storytelling, and content strategy. This ongoing learning enriches my ability to craft premium brand experiences that connect with people — beautifully and meaningfully.
Coderhouse
UX UI Advanced
2021 - 2022
In this course, I deepen my UX/UI Advanced skills by focusing on web design, applying the theory of UX to digital products. I’ll learn the importance of UX research at different stages using various testing methodologies tailored to the product/business. I’ll guide the final project step by step. The course highlights real-world digital product redesign processes, prioritizing the balance between user, business, and product needs in tech environments.
ORT University
BA Graphic Designer
2016 - 2020
My background in Graphic Design shaped the way I approach visual storytelling and brand experiences — blending creativity, strategy, and human-centered thinking in every project.
Let's Work Together
Contact Now
Premium is not a style, it’s an experience.
Let’s create yours!
Let’s craft unique brand experiences together. I’d love to hear about your project and how we can elevate it.
Available for select projects worldwide.
Currently accepting new premium brand collaborations.
Shaping Brands, Designing Experiences
Welcome to my world!
Building with Passion
Designing human-centered experiences and brand narratives that inspire trust, beauty, and emotional connection for premium and luxury brands worldwide.
I’m Sofi, an Experience Designer currently working as a Product Designer.
With over 7 years of experience in UX/UI design, I’ve had the opportunity to collaborate with diverse teams and industrie…always focused on creating meaningful, user-centered experiences.
As a professor and mentor, my goal is to share knowledge, inspire creativity, and help others bring out their best.
For me, design is a gateway to connection. A way to create beauty, meaning, and depth through every interaction.
I believe that luxury is not about aesthetics alone, but about crafting a complete experience. One that begins with the first moment of contact and unfolds with intention and care.
I dedicate myself to listening deeply, being fully present, and asking the right questions, to truly understand the people and stories behind each brand.
Every project I take on is guided by empathy, strategy, and an unwavering commitment to creating experiences that resonate
emotionally, inclusively, and authentically.
Field Work
My experiences
Blending design, strategy, and storytelling to elevate every brand experience.
Product Designer
Cencosud - Contractor by WITI
2025– Present
I’m currently working at Cencosud, designing a U.S. grocery e-commerce app. My main goal is to make the experience as intuitive and seamless as possible for users. I participate in every stage of the process...from discovery, UX research and UI design, to close collaboration with product managers, developers, and clients. This project is a true example of teamwork and cross-functional design collaboration.
Professor of Design and Interaction Innovation
Instructor for ORT Univerty Diploma and Master's Programs
2025– Present
I teach in the Master in Strategic Design and Innovation and the Specialization Diploma in User Experience Design programs at Universidad ORT Uruguay. We guide students in developing creative, user-centered solutions, covering topics like interaction design, accessibility, strategic thinking, and emerging technologies such as artificial intelligence. We also foster projects with urban, social, and cultural impact, always with an innovative perspective.
Sofia Romanelli Studio (Freelance)
Brand & UX/UI Designer · Content Strategist · Mentor
2025– Present
Helping brands craft aspirational digital experiences through UX/UI design, content strategy, and luxury brand storytelling.
Intermedia
Senior UX Designer
2019 – 2025
- User-Centered Design – Crafting seamless, intuitive experiences. - UX Research & Strategy – Data-driven insights for better decisions. - Prototyping & Motion – High-fidelity, interactive designs. - Design Systems – Scalable, consistent interfaces. - Accessibility & Usability – Inclusive, user-friendly solutions. - Leadership & Collaboration – Aligning teams and business goals.
Emerald Spanic
Senior Market Development Market
2018 - 2020
Alongside the Emerald Waterways team in Chile, Uruguay, and Argentina, we plan and execute unforgettable boutique Danube cruises. We create unique, personalized tours, ensure exceptional customer service, and prioritize seamless coordination to deliver a memorable experience for every client on board.
My Education
Education
My expertise ensures every project is executed with precision and creativity.
AI for Designers
IxDF - The Interaction Design Foundation
2025
Learning how AI impacts UX design, human-computer interaction, and digital product strategy.
Figma UI UX Design Advanced
Udemy Business
2025
I enrolled in this course to enhance my Figma skills and stay ahead in the fast-evolving tech world. It provided valuable insights into advanced techniques like variables, design tokens, and prototyping. I also focused on creating responsive elements, streamlining workflow, and integrating AI plugins into designs. This learning experience has empowered me to deliver innovative, user-centered designs that prioritize accessibility and efficiency in a dynamic digital environment.
Uxcel
UX Rsearch . UX Writing . UI Design . Designing for Accessibility . UX UI Best Practices
2022
Design is an ever-evolving craft — and staying curious is key. My certifications through Uxcel cover core aspects of UX/UI design, including research, typography, accessibility, visual storytelling, and content strategy. This ongoing learning enriches my ability to craft premium brand experiences that connect with people — beautifully and meaningfully.
Coderhouse
UX UI Advanced
2021 - 2022
In this course, I deepen my UX/UI Advanced skills by focusing on web design, applying the theory of UX to digital products. I’ll learn the importance of UX research at different stages using various testing methodologies tailored to the product/business. I’ll guide the final project step by step. The course highlights real-world digital product redesign processes, prioritizing the balance between user, business, and product needs in tech environments.
ORT University
BA Graphic Designer
2016 - 2020
My background in Graphic Design shaped the way I approach visual storytelling and brand experiences — blending creativity, strategy, and human-centered thinking in every project.
Let's Work Together
Contact Now
Premium is not a style, it’s an experience.
Let’s create yours!
Let’s craft unique brand experiences together. I’d love to hear about your project and how we can elevate it.
Available for select projects worldwide.
Currently accepting new premium brand collaborations.